Hacking audience’s behaviour by consistently reminds that everyone is having an appointment every Thursday with Prime Video.

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Strategy & Research

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"As 13 different contents are targeted towards various audience segments, we have created a strategy aimed at tailoring communication styles accordingly. However, these diverse communications must align under the same overarching theme to ensure consistency throughout the campaign.

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Building upon this strategy, we have developed the campaign name, communication launch plan, and proposals for social channels and Key Opinion Leaders (KOLs) to promote each individual content piece."

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Page Publisher & KOLS Management

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"To generate awareness among a wide range of target groups, we employed a strategy of posting posters in various locations, featuring the main talents from each content piece to create impactful visuals for the campaign. Additionally, we utilized these talents to promote the campaign on their own channels, engaging with their fan base and ensuring that they are informed about the upcoming stars' work."

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"We're not only communicating with movie enthusiasts; we're also engaging with audiences connected to the storylines of our films. For instance, in the case of 'Coin Digger,' a film centered around cryptocurrency, we extend our reach to investment pages to attract a more diverse audience."

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